The first thing when selling anything you have to do is to define your objects or your aims. Some goals which you should have a clear answer to is how big that market is and who you need service or this product to help. After that you can reverse engineer every step of the means it will take to reach those individuals Tai Lopez, once you define your customer avatar. And if you happened to change what you originally thought would work, for something you know will help better to reach your customer avatar you are not a sellout. You happen to be a good marketer.